L2 Foundry
L2 Foundry
Redefining the Future of Women’s Sports
Our mission is to redefine the landscape of women’s sports by delivering accessible, value-driven strategies focused on sustainable revenue growth, brand development, and community-led engagement that empower clubs, leagues, and organizations to grow sustainably and authentically.
The Challenge
Women’s sports is gaining momentum, but structural challenges remain. Many organisations lack sustainable revenue models, clear brand positioning, and consistent fan engagement strategies. Funding is often short term, and resources are stretched thin. Growth is visible, but not always sustainable.
The L2 Foundry Approach.
Connecting ambition and sustainability through strategic insight, creative storytelling, and community-first thinking, L2 Foundry helps organisations build foundations that support long-term growth without compromising identity or values.
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Crafting authentic, insight-driven brand identities that embody the essence of women’s sport, engage audiences, and unlock new revenue opportunities through purpose-led strategy and innovative digital experiences.
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Building a symbiotic relationship with the community, fostering a culture where fans are integral contributors to the club’s ecosystem and mission, reflecting the inclusive ethos of women’s sports.
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Engineering robust operational and talent-focused frameworks for women’s sports entities, leveraging advanced technology and bespoke methodologies tailored to the unique demands of female athletes and emerging clubs.
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We envision a future where women’s sport thrives as a globally values ecosystem built on equity, innovation, and strong community connection – creating lasting opportunity, confidence, and agency for women at every level of the game.
Founder Spotlight
Leah Godfrey is a commercial and community building creative with 30 years of strategic and operational leadership across food, sport, culture and third sector. Award-winning yet anti-spectacle, data-driven yet community-first, she moves fluidly between institutional leadership and grassroots activism.