About BOWS

Leah Godfrey and Caragh McMurty OLY founded BOWS as an unabashedly female-focused community to connect and support the incredible women driving change across the game.

Our future remains unwritten, as we build together, we aim to provide the exact resources needed for success. We believe clubs must first see themselves as community-driven businesses—thriving independently while enriching both the game and their local communities. To support this, we are launching a series of Masterclasses to help clubs and leagues achieve sustainable growth on shoestring budgets.

We will also be having Masterclasses that will cover key topics such as fan engagement and events, operational efficiency, digital and social media strategies for sponsorship activation, sponsorship deck creation, brand-building campaigns, and more. If there’s a specific topic you’d like us to cover, let us know—we’re happy to make it happen—this is your community!

Learn more and sign up for our upcoming masterclasses here, or find more about our communities here.